Clothing Loop

2026

Client Project

UI/UX Design + UX Research + ReBranding

Team

Anna Pospelov

Tom de Wind

Description

A redesign concept for Clothing Loop focused on improving onboarding, accessibility, and community participation within local clothing exchange loops.

The project explored how clearer flows, better feedback, and a stronger visual system could create a more welcoming and trustworthy experience for users joining the platform Clothing Loop.

Problem

The existing experience made it difficult for users to fully understand the process of joining and participating in a clothing loop.

Unclear feedback, confusing navigation, and limited onboarding guidance created friction during important moments in the user journey.

Solution

The redesign introduced clearer onboarding flows, improved interface hierarchy, and a more accessible visual system.

By simplifying interactions and improving communication throughout the platform, the concept aimed to make Clothing Loop feel more transparent, approachable, and community-driven.